The benefits of having your own online ordering system for restaurants
With food delivery and take aways becoming so popular in the last decade. It comes as no surprise whatsoever that we have seen a rise in companies that offer an online ordering platform.
For businesses that acts as an intermediary for independent restaurants that want to incorporate take away food and delivery service to their business.
They claim that they will take care of everything for you…
From making sure the online ordering platform is up and running, to processing that food orders for you. To then actually delivering the food to your clients door.
But do you really know what you are paying for with these third party online ordering platforms? Have you considered the benefits of having your own online ordering system?
You are not the only restaurant on Grubhub
One thing people do not take into consideration when agreeing to a contract with an online ordering system is the fact that they aren’t going to be the only restaurant on Grubhub, Just Eat, Uber Eats or any other third party intermediary portal for that matter.
Think of it this way, when your restaurant is part of one of these online ordering platforms, you are basically making your potential clients look at their other options, your competitor. Before finding your restaurant and ordering food from you.
But, if you had an online ordering system incorporated directly onto your website then customers will not be presented with any other option.
Besides, it is said that 85% of people that would like a take away already know where they want to order it from.
If you did have your restaurant on one of these well known online ordering platforms, what is to say that they won’t see a restaurant they like the look of and try that one out next time.
Grubhub, Just Eat, Uber eats, Glovo, Deliveroo.
If you have ever considered incorporating an online ordering system at your restaurant.
You are probably very familiar with these third party companies such as Grubhub, Just Eat, Deliveroo, Glovo and Uber Eats that act as an intermediary portal between customers and restaurants, that want to offer an online ordering service, but at a high cost.
With some of them charging an entry fee and most of them taking a percentage of commission for every order that is made, does it really end up being cost effective?
Grubhub Commission fees
Grubhub is a leading online food ordering service with a large number of restaurants that use this online ordering platform in the United States and cities of London.
As of the other companies they have created an online platform to connect restaurants with potential clients looking for a delivery service.
But do they know the cost that comes with joining their online and mobile site? Grubhub base commissions fee rate is around 15% plus a process fee of 3.05% plus 0.30$.
Online Ordering Platform commission fees
Just Eat Commission fees
Just Eat is a British is an online food ordering platform that acts as an intermediary between customers and independent restaurants that want to offer a delivery service. To enter Just Eats online ordering system you will have to pay 699 pounds up front. Then, with Just Eat commissions rate, with every order made they charge around 14% plus VAT then you have to add on 50p every time as an admin charge. The percentages may change depending on the circumstances.
Uber Eats Commission fees
Uber Eats is an American online food ordering and delivery platform.
They have been under fire lately as their commission fee was higher than this, but after many complaints from restaurant owners they reduced their fees by 5%, taking it from 35% to 30%.
So as of now, Uber Eats commission fees are 30% plus VAT then you have to add on 0,20p for every delivery made, although percentages may vary.
Glovo Commission fees
Glovo is an online delivery platform that was founded in Barcelona in 2015.
Their entrance fee can cost up to 150 euros plus IVA and their commission fees range from 22% – 30%.
This percentage is added on to the total of the bill. Meaning if your restaurant receives an online order for food costing 20 euros and Glovo, the ones delivering it, can take up to 30% of the revenue.
Meaning you will only make 14 euros. Some of the percentages could change depending on the circumstances.
Deliveroo Commission fees
Deliveroo is an online food ordering platform founded in 2013 in London, England.
They offer an online ordering system with the option of delivery to independent restaurants in many countries around the world.
Deliveroo commissions fees are around 30% – 35% plus then adding on VAT.
Although it is not discussed it is thought that they also charge an entrance fee. It is said that these percentages may vary.
Why Apper Street will benefit you in the long run.
With Apper Street you can forget about involving third parties.
Creating your very own online ordering platform and a website.
You will be able to choose the design that most suits your restaurant, format and even add pictures of products that you offer on there.
Choose time slots that work best for your team. You can even adjust it depending on the postcode of the order. And creating your own personalized online ordering platform with Apper Street will benefit you in the long run.
You can also forget about commission fees, unlike online ordering platforms such as Grubhub, Deliveroo and Just Eat.
With Apper Street you will always be charged 0% commission on any orders made through our online ordering platform.
You will just have a 99€ monthly fee to pay that will not change. Meaning everything you make from an online order is for you.
Online Ordering System for Restaurants
With Apper Street you will get great analytic tools, this way you will be able to measure and analyze what your clients like the most, manage their profile, what products are the most popular and what location orders more from your restaurant.
This will help you set up reasonable prices and add delivery fees to the orders when necessary. You will also have the revenue made from online food orders all in one place, you have quick access to this, meaning you can consult it whenever necessary.
You will not be fighting with any of your competition. Like we previously mentioned, with these third party online ordering platforms you’re fighting to be at the top of the page, and it’s usually the big companies at the top, why? Because they can afford to do so.
Apperstreet is your online ordering system for restaurant
The more marketing commission you pay these online ordering platforms, the higher up on the page you will be placed, as you can imagine, this is not an ideal situation for a small business that wants to branch out into the online food delivery service. But, by having your very own online ordering system incorporated on your own website you’re up against no one.
You may be thinking that being in control of your own online ordering system is somewhat confusing.
But you do not have to worry, we are just here to help you every step of the way and make things simple.